The corrugated texture of the Ling Lie Vodka bottle is not merely for visual appeal; it is a homage to the majestic Xiling Snow Mountains, encapsulating the strength and purity of nature. The crystalline white glass mirrors the ecological landscape, offering a glimpse into the origins of the vodka's raw materials and the brand's commitment to authenticity and ecological consciousness.
Distinct from conventional vodka packaging, Ling Lie Vodka's design is a bold statement in the spirits market. It is a cultural bridge, melding the modesty of Chinese tradition with the boldness of Western vodka heritage. This unique approach not only positions the brand as a purveyor of fine spirits but also as an ambassador of Chinese cultural values on the global stage.
The production of Ling Lie Vodka employs cutting-edge technology, utilizing highly translucent crystalline white glass, screen printing for the bottle cap, and an intricate gold and silver stamping process for the label. These elements come together to create a packaging that is as functional as it is aesthetically pleasing, with a 78 mm x 78 mm x 309 mm dimension that stands out on any shelf.
More than its stunning appearance, the Ling Lie Vodka bottle is designed with user interaction in mind. The ergonomic shape and textured surface offer a tactile experience that complements the smoothness of the vodka. The bottle's neck is engineered to minimize air ingress, preserving the vodka's integrity across multiple servings.
Developed in Shanghai and Qionglai throughout 2022 and launched in China in July 2023, the Ling Lie Vodka project is a response to the dominance of foreign brands in the vodka market. Through meticulous research and design, Laizhou Distillery introduces a packaging that not only elevates the drinking experience but also proudly showcases the finesse of domestic spirits and the depth of Chinese aesthetics.
Overcoming the challenge of redefining local Chinese spirits packaging, Ling Lie Vodka harmoniously integrates natural landscape motifs with modern craftsmanship. The label's glacial theme, combined with eco-friendly materials, conveys the brand's dedication to purity and respect for the environment. This innovative approach has earned Ling Lie Vodka the prestigious Silver A' Packaging Design Award in 2024, recognizing its exceptional design quality and contribution to the design community.
Project Designers: Laizhou Distillery
Image Credits: Laizhou Distillery
Project Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke
Project Name: Ling Lie Vodka
Project Client: Laizhou Distillery